Augwe – malvika jain

AUGWE: aug·we | \ ȯg- ˈwē \ : a company that blends augmented reality with fashion to help share interests

THE IDEA: Our AR-linked clothing reimagines clothing as an interface capable of amplifying creative voices and social causes. By combining the physical and digital worlds, Augwe harnesses the potential of dialogue and socialization that can come from expression through clothing. It is our hope that users interact with technology in a way that facilitates meaningful discussion in their communities.

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WHY?
Our AR-linked clothing reimagines clothing as an interface capable of amplifying creative voices and social causes. By combining the physical and digital worlds, Augwe harnesses the potential of dialogue and socialization that can come from expression through clothing. It is our hope that users interact with technology in a way that facilitates meaningful discussion in their communities.

THE STORY:
With the recent political, environmental, and social turmoil, we saw limitations to our current digital interactions that needed to be broken. The “conversations” we have online consist only of static snapshots of our lives - posts, comments, likes that often do not represent how we feel or what we are thinking.

Currently, the fashion industry and social media serve as two separate domains to share art and advance social causes. We recognized a potential in how fashion and technology can be utilized together to create a novel platform of digital communication and interactions, one that capitalizes on the instant connectivity of technology and the physical interactions with clothes and fashion. We combine these two domains to amplify the power of each in starting conversations regarding anything from individuals’ interests to larger societal movements.

Sample Customer

What we made:

Merchandise
Social Media
Website
iPhone App
Bumble Collaboration

Mood Board/Brand Inspiration:

As a team, we spent countless hours discussing the branding and designs we wanted for Augwe. We had about 1-2 team members working on the branding bible and social media.

THE MERCHANDISE:

On top of the technology, we design our own clothing and bags. This was a big hit on Duke's campus.

THE WEBSITE:

One of our team members was in charge of the website. The website was coded using HTML, CSS, and JavaScript. We had weekly meeting to perfect the website. Take a look: https://augwe.com

SOCIAL MEDIA:

We have 2 members always on top of the social media. We had great engagement with students!

THE APP:

The app was made on Unity using Vuforia to create the image triggered AR expierence.

BUMBLE COLLABORATION:

Bumble paid us to make merch for them that could be scanned using our app to promote events happening on Duke's campus. We were able to work closely with campus representatives to design a hoodie.

We went through many designs before picking a final one....

The final design:

When I first started Augwe, it was called Sunny Naps. The focus of the company was to motivate people to register to vote.

Vision- I wanted to create beautiful designs and exciting experiences that can help make a difference in our world. I believe two big steps enable change in our communities are having honest and difficult conversations, and voting.

Using my engineering and marketing backgrounds I came up with Sunny Naps — a clothing line that fires exciting conversations with our peers and family. Furthermore, I hope to use this technology to make old clothes more exciting and limit the waste in the fashion industry.